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Industry Guidance

TABC wants to support and empower your business so it can flourish, so we’ve provided a hub for our industry guidance, information, resources and updates.

COVID-19 Information

Get all of the latest coronavirus-related guidance and information for the Texas alcoholic beverage industry.

Marketing Practices


We release marketing practices guidance for the alcoholic beverage industry so that the law is interpreted and applied consistently across the state.

MPA0632/2020Limits on Merchandising Services Provided to Off-Premise Retailers
MPA0621/2020Outdoor Advertising Regulations
MPA0611/2020Alcohol Delivery to Consumers from Certain Retailers
MPA0597/2019BYOB – Manufacturing Tier Facilities
MPA0583/2019Self-Pour Systems
MPA0573/2019Permitted Golf Courses Licensed Under a Single Address and Ownership
MPA0566/2013Wine Shipping and Third Party Advertisers/Payment Processing Services
MPA0556/2013Wine Shipping Calendar Calculation
MPA0543/2013Credit Law Requirements
MPA0532/2013Promotional Activity Prearrangement/Preannouncement for Beer
Amended February 5, 2014
MPA05212/2012Distinguishing Between Illegal Outdoor Advertising and Content Neutral Illustrations
MPA05109/2012Market Research Guidelines
MPB05003/2012Promotional Activity Prearrangement / Preannouncement and Advertising Product Location
MPB04901/2012Changes to Current Regulations – Advertising and Labeling
MPB04811/2011Credit Law Requirements Update
MPB04708/2011Split Case Fees - Wine and Distilled Spirits
MPB04607/2011Post Delivery Product Damage, a.k.a. "Chips and Flats"
MPB04502/2011TABC Adds Active Suspended Permit Status to Public Inquiry System
MPB04401/2011Mixed Beverage Purchasing Requirements
Amended February 21, 2013
MPB04301/2011Cash Credit Law Field Settlement Civil Penalty Chart
MPB04212/2010TABC Authorizations for Credit Exchange of Caffeinated Malt Beverages
MPB04112/2010TABC Expands Collaborative Effort with Comptroller's Office to Collect Delinquent Taxes
MPB04011/2010TABC Seeks Voluntary Removal of All Caffeinated Malt Beverages from the Texas Marketplace
MPB03911/2010Credit Law Rule Requirements Update
Amended December 2, 2010
MPA03806/2010Reach Back Pricing
Amended January 19, 2014
MPB03703/2010Digital File Retention
MPB03602/2010Product Displays & Enhancement Items
MPB03512/200916 TAC 45.131 Cash Law Requirements
Revised December 28, 2009
MPB03410/2009Possession of Alcoholic Beverages for Cooking Purposes
MPB03309/2009Texas Distillery On-Site Samplings
MPB03209/2009Bottle Engraving
MPB03109/2009Distribution of Non-Alcoholic Products by Alcoholic Beverage Distributors
MPB03010/200916 TAC 45.121 Credit Law Requirements
Amended October 15, 2009
MPB02907/2009The Sale of Glassware and Nonalcoholic Beverages by Certain Wholesalers and Distributors
MPB02806/2009Distinguishing Between a Sign and an Illegal Improvement
MPB02701/2009Refunds, Credits or Exchanges
MPB02606/2008Charitable, Religious or Civic Organizations Serving Alcoholic Beverages at Fundraising Events
Amended June 9, 2008
MPA02512/2007Retail Sale of Liquor and Beer Co-Packs
Amended February 5, 2014
MPB02409/2009Sale of Alcoholic Beverages to Private Clubs
Amended September 23, 2009
MPB02308/2007Amendments to Statutory Provisions during 80th Legislature
MPB02203/2007Retailer Advertising Specialties
MPB02103/2007Public Storage of Consumer’s Private Wine Collection
Amended March 5, 2007
MPB02009/2012On-Premise Consumer Taste Comparison
Amended September 19, 2012
MPB01907/2006Private Club Advertisement
MPB01812/2005Coupon Offers
MPB01709/2005Consumer Events Sponsored by Upper Tier Members at Non-Licensed Venues
MPB01601/2020Advertising Product on Delivery Vehicles
Amended January 2, 2020
MPB01506/2005Infusion of Vodka and/or other Distilled Spirits
MPB01404/2005Retailer offering Price Discount to Consumer
MPB01302/2005Cost of Promotional Items to Retailers
MPB01204/2005Common Media Issues
Amended October 12, 2007
MPB01102/2005Methods of Payment and Central Pay Collection Relating to Cash Law
MPB01012/2004Malt Beverage Labels
MPB00911/2004Fuel Surcharge
MPB00809/2004Agency Realignment
MPB00708/2004Malt Beverage Secondary Packaging
MPB00606/2012Classification of Cooler Door Racks, Shelf Glides, and Spring-Loaded Shelf Glides
Amended June 1, 2012
MPB00507/2004Retail Seller/Server Policies & Procedures
MPB00407/2004Billboards & Electric Signs: "Distance Measurement"
MPB00307/2004C02 Filter as Draught Dispensing Equipment
Repealed by SB 1472 Effective September 1, 2005
MPB00206/2004Wine and/or Product Tastings at Retail Accounts
Amended September 17, 2010
MPB00106/2004Signage in Unlicensed Establishments
Amended November 9, 2010



TABC provides guidance to explain requirements for license and permit holders.

Other Resources

Industry Briefs and Notifications

TABC sends out regular industry notifications and guidance about activities and issues directly impacting the alcoholic beverage industry. You can sign up our TABC Talks, Industry Brief and Industry Notifications emails.

TABC Talks

The TABC Talks series provides free educational video conferences about various topics affecting the industry.


The FAQs section of our website answers the most commonly asked questions about a variety of topics, including licensing, marketing practices, enforcement, audit and investigations and more.

Smartphone Apps

Learn about TABC's two smartphone apps to help you do business easier and quicker.

TABC Mobile

This app gives you TABC access at your fingertips. You can securly report business violations, file complaints or breaches of the peace, map out TABC-licensed businesses, see pending and approved licenses, and more

TABC Compliance Reporting 

This app lets licensed businesses quickly conduct their yearly inspection from a mobile device instead of on site.