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TABC Advisories and Bulletins

TABC issues marketing practices advisories and other bulletins so that alcohol laws are interpreted and applied consistently across the state.

These documents reflect our staff’s opinions on questions we receive. We review these opinions and issue new advisories and bulletins when statutes, situations and industry trends change.

Marketing Practices Advisories

Below is our archive of marketing practices advisories. Subscribe to our mailing list to receive advisories by email.

NumberDateStatusTitle
MPA06509/2021EffectiveCash and Credit Law Requirements
MPA06404/2021EffectiveLimits on Wine Festival Event Activities
MPA06302/2020EffectiveLimits on Merchandising Services Provided to Off-Premise Retailers
MPA06201/2020EffectiveOutdoor Advertising Regulations
MPA06101/2020EffectiveAlcohol Delivery to Consumers from Certain Retailers
MPA05907/2019EffectiveBYOB – Manufacturing Tier Facilities
MPA05803/2019EffectiveSelf-Pour Systems
MPA05703/2019EffectivePermitted Golf Courses Licensed Under a Single Address and Ownership
MPA05606/2013EffectiveWine Shipping and Third Party Advertisers/Payment Processing Services
MPA05506/2013EffectiveWine Shipping Calendar Calculation
MPA05403/2013RepealedCredit Law Requirements
Repealed September 2021
MPA05302/2013RepealedPromotional Activity Prearrangement/Preannouncement for Beer
Repealed January 2021
MPA05212/2012RepealedDistinguishing Between Illegal Outdoor Advertising and Content Neutral Illustrations
MPA05109/2012EffectiveMarket Research Guidelines
MPB05003/2012EffectivePromotional Activity Prearrangement / Preannouncement and Advertising Product Location
MPB04901/2012RepealedChanges to Current Regulations – Advertising and Labeling
MPB04811/2011RepealedCredit Law Requirements Update
Repealed September 2021
MPB04708/2011EffectiveSplit Case Fees - Wine and Distilled Spirits
MPB04607/2011EffectivePost Delivery Product Damage, a.k.a. "Chips and Flats"
MPB04502/2011EffectiveTABC Adds Active Suspended Permit Status to Public Inquiry System
MPB04401/2011EffectiveMixed Beverage Purchasing Requirement
Amended Feb. 21, 2013
MPB04301/2011EffectiveCash Credit Law Field Settlement Civil Penalty Chart
MPB04212/2010RepealedTABC Authorizations for Credit Exchange of Caffeinated Malt Beverages
MPB04112/2010EffectiveTABC Expands Collaborative Effort with Comptroller's Office to Collect Delinquent Taxes
MPB04011/2010RepealedTABC Seeks Voluntary Removal of All Caffeinated Malt Beverages from the Texas Marketplace
MPB03911/2010RepealedCredit Law Rule Requirements Update
Repealed September 2021
MPA03806/2010EffectiveReach Back Pricing
Amended Jan. 19, 2014
MPB03703/2010EffectiveDigital File Retention
MPB03602/2010EffectiveProduct Displays & Enhancement Items
Amended September 2021
MPB03512/2009Repealed16 TAC 45.131 Cash Law Requirements
Repealed September 2021
MPB03409/2009RepealedPossession of Alcoholic Beverages for Cooking Purposes
Repealed June 29, 2021
MPB03309/2009RepealedTexas Distillery On-Site Samplings
MPB03209/2009EffectiveBottle Engraving
MPB03109/2009EffectiveDistribution of Non-Alcoholic Products by Alcoholic Beverage Distributors
MPB03010/2009Repealed16 TAC 45.121 Credit Law Requirements
Repealed September 2021
MPB02907/2009EffectiveThe Sale of Glassware and Nonalcoholic Beverages by Certain Wholesalers and Distributors
MPB02806/2009EffectiveDistinguishing Between a Sign and an Illegal Improvement
MPB02701/2009EffectiveRefunds, Credits or Exchanges
MPB02606/2008EffectiveCertain Nonprofit Entities Serving Alcoholic Beverages at Temporary Events
Amended Sept. 14, 2021
MPA02512/2007EffectiveCo-Packs: (aka Alcoholic Beverage Gift Packages)
Amended Sept. 14, 2014
MPB02409/2009EffectiveSale of Alcoholic Beverages to Private Clubs
Amended Sept. 23, 2009
MPB02308/2007RepealedAmendments to Statutory Provisions during 80th Legislature
Repealed Jan. 2021
MPB02203/2007EffectiveRetailer Advertising Specialties
MPB02103/2007EffectivePublic Storage of Consumer’s Private Wine Collection
Amended March 5, 2007
MPB02009/2012EffectiveOn-Premise Consumer Taste Comparison
Amended Sept. 19, 2012
MPB01907/2006EffectivePrivate Club Advertisement
MPB01812/2005EffectiveCoupon Offers
MPB01709/2005EffectiveConsumer Events Sponsored by Upper Tier Members at Non-Licensed Venues
MPB01601/2020EffectiveAdvertising Product on Delivery Vehicles
Amended Jan. 2, 2020
MPB01506/2005EffectiveInfusion of Vodka and/or other Distilled Spirits
MPB01404/2005EffectiveRetailer offering Price Discount to Consumer
MPB01302/2005EffectiveCost of Promotional Items to Retailers
MPA01204/2021EffectiveUsing Media to Advertise Alcoholic Beverages
Amended Jan. 28, 2021
MPB01102/2005RepealedMethods of Payment and Central Pay Collection Relating to Cash Law
Repealed September 2021
MPB01012/2004RepealedMalt Beverage Labels
Repealed January 2021
MPA00911/2004EffectiveFuel Surcharge
Revised May 25, 2021
MPB00809/2004RepealedAgency Realignment
Repealed Jan. 2021
MPB00708/2004RepealedMalt Beverage Secondary Packaging
Repealed Jan. 2021
MPB00606/2012EffectiveClassification of Cooler Door Racks, Shelf Glides, and Spring-Loaded Shelf Glides
Amended June 1, 2012
MPB00507/2004EffectiveRetail Seller/Server Policies & Procedures
MPB00407/2004RepealedBillboards & Electric Signs: "Distance Measurement"
Repealed Jan. 2021
MPB00307/2004RepealedC02 Filter as Draught Dispensing Equipment
Repealed Jan. 2021
MPB00206/2004EffectiveWine and/or Product Tastings at Retail Accounts
Amended Sept. 17, 2010
MPB00106/2004EffectiveSignage in Unlicensed Establishments
Amended Nov. 9, 2010

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