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Alcohol Marketing Guidelines

TABC’s Marketing Practices team helps enforce the laws for the marketing of alcoholic beverages and marketing relationships between the industry’s three tiers: manufacturers, wholesale/distributors and alcohol retailers. These laws also cover product advertising, labeling and bottling.  

If you have a question about marketing practices, contact us.

Sign Up for Marketing Practices Advisories

We release marketing practices guidance for the alcoholic beverage industry so that the law is interpreted and applied consistently across the state. These advisories reflect our staff’s opinions on questions we receive. We review these opinions and issue new advisories when statutes, situations and industry trends change.

Industry Guidance

Visit TABC's main hub for industry guidance, information and resources.

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