TABC Launches Upgraded '2Young2Drink' Website
AUSTIN – A recent relaunch of the Texas Alcoholic Beverage Commission's anti-underage drinking website has earned the agency a coveted Gold Award from the American Association of Marketing and Communication Professionals (AMCP).
The website, www.2young2drink.com, was upgraded and relaunched by TABC's Education and Prevention Division during the summer, adding a modern design along with improved functionality for users looking to order any of dozens of free educational products targeted toward teens, parents, community groups and retailers.
The site includes all of TABC's educational videos, brochures and flyers, in addition to a 'shopping cart' function which allows users to easily order materials for their school, community group, or business. Since the relaunch, users have ordered more than 103,757 educational items from the website, including more than 9,000 in one week alone.
"We hope the new website will provide our online customers with immediate, easy-to-navigate access to all of our educational programs and materials," said Dennis Beal, TABC Deputy Executive Director for Business and Revenue Operations. "Our goal is to enhance alcohol education for retailers, law enforcement and parents to ensure that the unintended negative consequences of alcohol misuse can be reduced at a community level."
The Gold Award is the latest accolade to be earned by TABC's Education and Prevention Division. In August, the AMCP awarded the Videographer Award of Excellence to the division for its PSA video, "My Story: Fall Semester." The video, which can be viewed on 2Young2Drink.com, shows how binge drinking can destroy the lives of college students.
The 2young2drink.com website is an initiative of the Education and Prevention Division's Under 21 Community Education Project and was made possible by a Traffic Safety Grant from the Texas Department of Transportation. For additional information contact Kayla Bridgewaters at firstname.lastname@example.org or 512-206-3420.
Visit the website at http://www.2young2drink.com.
Contact: Chris Porter TABC Public Information Officer (512) 206-3462