Andrea Maceyra

Andrea L. Maceyra oversees five key industry-oriented departments: licensing, product registration, audit and investigations, excise tax and marketing practices. She is instrumental in the development and implementation of TABC’s strategic planning as well as responsible for the day-to-day regulatory functions of the agency responsible for regulating the multibillion-dollar alcoholic beverage industry. Maceyra provides guidance to agency employees and industry organizations in the development and integration of marketing practices standards and guidelines as they relate to the Alcoholic Beverage Code. She joined the Texas Alcoholic Beverage Commission in 2014 as the deputy director in the Tax and Marketing Practices Division.

Before joining TABC, Maceyra was the manager of economic development for the Austin Chamber of Commerce. She successfully managed economic development marketing for the foreign and domestic recruitment of companies, coordinated and led the implementation of marketing strategies and targeted marketing campaigns to increase awareness between the Austin business community and foreign and domestic markets.

Maceyra serves as committee member of the Texas Department of Agriculture’s Texas Wine Industry Development Advisory Committee and a board member of TABC’s Law Enforcement Training Advisory Board. She is a former board member of the State Agency Council.

Maceyra graduated cum laude and received her B.B.A in journalism and mass communications from Texas State University, with an emphasis in public relations and a minor in English.