These FAQs are for informational purposes only and reflect the agency’s attempt to address the most commonly requested information surrounding FIFA World Cup 2026 events. If you have further questions or concerns, please contact our Houston Regional Office at 713-426-7900 or the Arlington Regional Office at 817-607-2400.
\n\nTABC will continue to update the FAQs as we receive additional questions. For questions not addressed, please email world.cup@tabc.texas.gov.
"}}},"fieldCtas":[{"entity":{"__typename":"Drupal_ParagraphCta","fieldTitle":"World Cup Guide for On- and Off-Premises Retailers","fieldLink":{"title":"Download the guide","url":{"__typename":"Drupal_DefaultInternalUrl","path":"/static/sites/default/files/2026-05/world-cup-26-guide-retailers.pdf"}}}}],"fieldAuthoredSections":[{"entity":{"__typename":"Drupal_ParagraphHeading","entityId":"6211","entityBundle":"heading","fieldHeadingCopy":"Hours of Sale and Consumption","fieldHeadingType":"Large"}},{"entity":{"__typename":"Drupal_ParagraphAccordion","entityId":"6208","entityBundle":"accordion","fieldAccordionItem":[{"entity":{"__typename":"Drupal_ParagraphAccordionItem","fieldAccordionHeader":"Will the ban on after-hours sales and consumption be lifted?","fieldAccordionText":{"processed":"State law will be enforced. The lawful hours of sale and consumption will not be extended.
\n\nLiquor Stores (Off-Premises Sales): P
\n\nBars and Restaurants (On-Premises Sales): MB, N, NB, BE, BG
\n\nException: Licensees/permittees at sports venues, festivals, fairs, and concerts may sell alcohol beginning at 10:00 a.m. without the service of food (see more details below).
\n
Note: On-premises retailers may allow alcohol consumption on their premises up to 15 minutes after the above-listed times.
Convenience Stores/Grocery Stores (Off-Premise Sales): BQ, BF, Q
\n\nWine-Only Package Stores (Off-Premises Sales): Q
\n\nMay not sell wine containing more than 17% alcohol by volume on Sundays or after 10:00 p.m. on any day.
\n\nHotel Hours of Sale and Consumption
\n\nA person who is a registered guest of a hotel may possess or consume alcoholic beverages in their room or the hotel bar at any time, as per Alcoholic Beverage Code Section 105.06 (f).
\n\nOn-premises licenses and permits located in a hotel may sell alcoholic beverages to a registered guest of the hotel at any time, as per Code Section 105.09 (b).
\n"}}},{"entity":{"__typename":"Drupal_ParagraphAccordionItem","fieldAccordionHeader":"Will the sale of alcoholic beverages be allowed before 12:00 p.m. on Sunday?","fieldAccordionText":{"processed":"State law will be enforced. On-premises licensees and permittees may sell alcohol on Sunday between 10:00 a.m. and 12:00 p.m. with the service of food. However, licensees and permittees located at a “sports venue” or at a festival, fair, or concert may sell alcohol beginning at 10:00 a.m. on Sunday without the service of food.
\n\nA \"sports venue\" means a public entertainment facility property which is primarily designed and used for live sporting events. A \"public entertainment facility” means an arena, stadium, automobile race track, amphitheater, auditorium, theater, civic center, convention center, or similar facility that is primarily designed and used for live artistic, theatrical, cultural, educational, charitable, musical, sporting, nationally sanctioned automobile racing, or entertainment events. The term does not include a facility of which the primary purpose is the sale of food or alcoholic beverages, including a bar, nightclub, restaurant, hotel, bowling alley, pool hall, or dance hall, or a facility that derives 75% or more of the facility's annual gross revenue from the on-premise sale of alcoholic beverages.
"}}},{"entity":{"__typename":"Drupal_ParagraphAccordionItem","fieldAccordionHeader":"Will package stores have the ability to open on Sunday?","fieldAccordionText":{"processed":"State law will be enforced. Package stores (P) will be closed on Sunday.
"}}}]}},{"entity":{"__typename":"Drupal_ParagraphHeading","entityId":"6214","entityBundle":"heading","fieldHeadingCopy":"Open Containers","fieldHeadingType":"Large"}},{"entity":{"__typename":"Drupal_ParagraphAccordion","entityId":"6216","entityBundle":"accordion","fieldAccordionItem":[{"entity":{"__typename":"Drupal_ParagraphAccordionItem","fieldAccordionHeader":"Will public vehicles for hire including limousines, vans, buses, rideshare transportation and other similar vehicle be allow to transport passengers with open containers?","fieldAccordionText":{"processed":"Texas Penal Code Sec. 49.031 prohibits open containers of alcoholic beverages in motor vehicles with the following exceptions for passengers:
\n\nState law generally prohibits possessing an open container of alcohol or consuming an alcoholic beverage on a public street, public alley, or public sidewalk within 1,000 feet of the property line of a facility that is a public or private school, including a parochial school, that provides all or any part of prekindergarten through twelfth grade. Additionally, be aware that local governments may have ordinances restricting the possession of an open container of alcohol and the consumption of alcohol in unlicensed areas and at certain times. \n \nPlease note, alcoholic beverages may not leave a mixed beverage permit holder’s premises unless: (1) the location holds a food and beverage certificate, the alcohol is sold with food, and otherwise adheres to all applicable provisions of section 28.1001; (2) the location also holds a brewpub license and the beverage is a malt beverage produced by the brewpub; or (3) the beverage is a container of wine ordered with food at the location.
"}}}]}},{"entity":{"__typename":"Drupal_ParagraphHeading","entityId":"6219","entityBundle":"heading","fieldHeadingCopy":"Retail Locations","fieldHeadingType":"Large"}},{"entity":{"__typename":"Drupal_ParagraphAccordion","entityId":"6222","entityBundle":"accordion","fieldAccordionItem":[{"entity":{"__typename":"Drupal_ParagraphAccordionItem","fieldAccordionHeader":"Can upper tier industry members rent out bars and restaurants for the evening?","fieldAccordionText":{"processed":"No. State law does not grant authority to upper tier members to rent out bars or restaurants for consumer events.
"}}},{"entity":{"__typename":"Drupal_ParagraphAccordionItem","fieldAccordionHeader":"Can bars and restaurants be designated as Public Entertainment Facilities for FIFA World Cup 2026 events?","fieldAccordionText":{"processed":"Bars and restaurants generally do not qualify as Public Entertainment Facilities as defined by section 108.73 of the Code for FIFA World Cup 2026 events. (See above under Hours of Sale and Consumption for the definition of a public entertainment facility).
"}}}]}},{"entity":{"__typename":"Drupal_ParagraphHeading","entityId":"6223","entityBundle":"heading","fieldHeadingCopy":"Prearrangement and Preannouncement","fieldHeadingType":"Large"}},{"entity":{"__typename":"Drupal_ParagraphAccordion","entityId":"6225","entityBundle":"accordion","fieldAccordionItem":[{"entity":{"__typename":"Drupal_ParagraphAccordionItem","fieldAccordionHeader":"May upper tier members prearrange and preannounce legal upper tier promotion events taking place at retailer locations during the FIFA World Cup 2026?","fieldAccordionText":{"processed":"Yes. Sections 102.07 and 102.15 allow upper tier members to prearrange and preannounce to consumers legal promotions such as “bar spending” and passing out novelty items.
"}}}]}},{"entity":{"__typename":"Drupal_ParagraphHeading","entityId":"6226","entityBundle":"heading","fieldHeadingCopy":"Advertising","fieldHeadingType":"Large"}},{"entity":{"__typename":"Drupal_ParagraphAccordion","entityId":"6229","entityBundle":"accordion","fieldAccordionItem":[{"entity":{"__typename":"Drupal_ParagraphAccordionItem","fieldAccordionHeader":"May an upper tier member park a promotional vehicle in front of a retailer location if they are conducting a legal promotion on the retailer’s premises?","fieldAccordionText":{"processed":"Section 108.10 authorizes the holder of a Brewer’s or Nonresident Brewer’s License or a Nonresident Seller’s Permit to display a branded promotional vehicle on the licensed or permitted premises of a retailer, whether outside or inside a structure on the premises, for not more than five hours per day.
"}}},{"entity":{"__typename":"Drupal_ParagraphAccordionItem","fieldAccordionHeader":"How can upper tier members drive consumer traffic using advertising signs within or on a retailer’s premise?","fieldAccordionText":{"processed":"TABC Rules 45.113(d) and 45.117(d) authorize certain licensees and permittees in the manufacturing and wholesaling tiers to furnish, give, or sell interior signs to retailers. TABC Rule 45.105(6) authorizes retailers to use those interior signs for outdoor advertising purposes only on the exterior walls or enclosure of the building of the retailer’s premises. Signs placed on exterior parking posts, gas pumps, billboards, or similar outdoor areas on a retailer’s premises are not authorized.
"}}}]}},{"entity":{"__typename":"Drupal_ParagraphHeading","entityId":"6230","entityBundle":"heading","fieldHeadingCopy":"Private Events","fieldHeadingType":"Large"}},{"entity":{"__typename":"Drupal_ParagraphAccordion","entityId":"6232","entityBundle":"accordion","fieldAccordionItem":[{"entity":{"__typename":"Drupal_ParagraphAccordionItem","fieldAccordionHeader":"What are the guidelines or best practices for hosting unlicensed private events?","fieldAccordionText":{"processed":"It’s illegal to sell alcohol without a TABC license or permit. Unlicensed private event hosts/organizers must ensure that no alcohol sales take place at the event. If alcohol is provided to consumers for free a license or permit is not required. The agency’s longstanding position has been that to be “free,” the alcohol must be made available upon the request of any non-intoxicated person at least 21 years of age, regardless of whether the person has paid a membership fee, entrance fee, door charge, meal charge, ticket price, or any other fee for the event. The organization may not require donations or tips or otherwise require money in exchange for alcoholic beverages served during the event.
\n\nTABC recommends the following best practices:
\n\nSection 45.110 of the Texas Alcoholic Beverage Commission’s Administrative Rules limits the value of food, beverages, entertainment and recreation provided to a retail employee by an upper tier member to $1,000.00 per person on any one occasion.
\n\nUpper tier members may provide retailers up to $1,000 dollars in value, per day. Per Rule 45.110, an agent of the upper tier member must be in the immediate presence of the retail employee while providing entertainment. Detailed records of any entertainment, food, beverages, and recreation must be maintained by the upper tier member for a period of two years.
"}}}]}},{"entity":{"__typename":"Drupal_ParagraphHeading","entityId":"6236","entityBundle":"heading","fieldHeadingCopy":"Delivery Vehicles","fieldHeadingType":"Large"}},{"entity":{"__typename":"Drupal_ParagraphAccordion","entityId":"6238","entityBundle":"accordion","fieldAccordionItem":[{"entity":{"__typename":"Drupal_ParagraphAccordionItem","fieldAccordionHeader":"Some retail accounts may not be able to store enough product onsite for their events. Will distributors/wholesalers be able to park refrigerated trailers near retail locations or at temporary events to store product to be sold to retailers during FIFA World Cup 2026 events?","fieldAccordionText":{"processed":"The agency will consider this on a case-by-case basis. We will take into account all relevant factors including any potential public safety issues and whether the location of the storage trailers provides a prohibited benefit to a particular retailer. Requests must be made through the local TABC office.
"}}}]}},{"entity":{"__typename":"Drupal_ParagraphHeading","entityId":"6239","entityBundle":"heading","fieldHeadingCopy":"Sponsorships","fieldHeadingType":"Large"}},{"entity":{"__typename":"Drupal_ParagraphAccordion","entityId":"6241","entityBundle":"accordion","fieldAccordionItem":[{"entity":{"__typename":"Drupal_ParagraphAccordionItem","fieldAccordionHeader":"Will upper tier members be able to sponsor temporary charity events?","fieldAccordionText":{"processed":"Upper tier members may co-sponsor an event with a charitable, religious, or civic organization in accordance with section 109.58. Additional guidance is provided in Marketing Practices Advisory No. 26.
\n"}}}]}}]}},"sitePage":{"children":[]}},"pageContext":{"url":"https://www.tabc.texas.gov/faqs/fifa-world-cup-2026-faqs/","nid":"711","breadcrumbs":[{"text":"Home","url":"/"},{"text":"FAQs","url":"/faqs"},{"text":"FIFA World Cup 2026 FAQs","url":"/faqs/fifa-world-cup-2026-faqs"}],"metaTags":{"fieldMetadataDescription":"View frequently asked questions for the FIFA World Cup 2026, which will host games in Dallas and Houston from June 11-July 19.","fieldMetadataTitle":"FIFA World Cup 2026 FAQs | TABC"},"entityChanged":"2026-05-06T13:51:25-0500","attachments":[],"pagePath":"/faqs/fifa-world-cup-2026-faqs/"}},"staticQueryHashes":["1029107922","1029107922","1583163994","1583163994","1912771179","1912771179","2436091386","2436091386","2714618088","2714618088","3492181928","3589105343","3589105343","400835407","400835407","508196840","508196840"]}