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March 1, 2012

Promotional Activity Prearrangement / Preannouncement and Advertising Product Location

MPA050 — This bulletin is intended to announce the Commission staff’s initial understanding of requirements related to prearrangement / preannouncement of alcoholic beverage promotions following the U.S. District Court’s decision in Authentic Beverages Company, Inc. v. Texas Alcoholic Beverage Commission, No. 1:10-CV-00710-SS (U.S. Dist. Ct. W.D.Tex., Dec.19, 2011).