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Sept 9, 2005

Consumer Events Sponsored by Upper Tier Members at Non-Licensed Venues

MPB017 — Current industry practices indicate a trend by upper tier members to target specific consumers. We have seen this in the form of upper tier members identifying targeted consumers and notifying them through various mediums (e.g. e-mail, 800 dial in numbers, internet posting, etc.) that a brand event will be conducted at a specific licensed retail account.