Prohibited Dealings with Retailers continued



The holder of a wholesaler's permit (W) may not:

  • Pay or make an allowance to a retailer for a special advertising or distribution service; Allow an excessive discount to a retailer
  • Offer a prize, premium, gift, or similar inducement to a retailer or to the agent, servant, or employee of a retailer
  • Advertising in conjunction with retail permits and from cooperatively paying for (directly or indirectly for any advertising or distribution of advertising with or for a retailer (with the exception of pre-announcing promotional activities conducted at a retailers premise)

EXECEPTION: Alcoholic beverages may be packaged in combination with other items if the package is designed to be delivered intact to the ultimate consumer and the additional items have no value or benefit to the retailer other than that of having the potential of attracting purchases and promoting sales.




No Money.jpg